Target Audience
Description of Target Audience: The target audience for YWP are those who are looking for a quick and easy way to find out the weather for Preston and surrounding areas.
Personas
Janessa Smith
Job Title/Income:
Software Developer, $85,000/year
Demographics:
-35 years old
-Bachelor Degree in software engineering
-Married
-Mother of 2 children
Experience With Topic
Janessa loves to go on long walks around the lake and checks the weather daily to determine what to bring.
Quote: “What type of jackets should I bring for the kids, and will it be raining?”
Jorge Mendoza
Job Title/Income:
Outdoor Event Manager, $65,000/year
Demographics:
-45 years old
-Bachelor Degree in Marketing
-Married
-Father of 4 children
Experience With Topic:
Jorge checks the weather every day to be sure that the events he is planning will have good weather.
Quote: “Will the weather be good enough for the event?”
Scenarios
- Will I need to wear sunscreen today?
- How will the weather be for my wedding?
- Do I need to bring a jacket on my walk today?
- Is the weather nice enough to go on a bike ride?
- What time of day today will be the warmest?